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V. Economic Impact Analysis
The
Southeastern Kentucky Agricultural and Exposition Center is expected to
have a positive economic impact on the City of Corbin, the Tri-County
region, and the state as a whole. Not only will the new facility help
stimulate economic activity in the region, but it will enhance the
quality of life for Corbin and Tri-County residents by allowing them to
stay closer to home. In turn, Corbin and the surrounding areas will be
able to recapture a portion of local resident expenditures that are
lost to the larger communities in which events are currently taking
place. Finally, this facility could help stimulate additional regional
economic activity by potentially attracting industrial development and
new businesses to the area.
The positive fiscal impact will result from both
construction and on-going operations. This section of the report
presents the quantitative economic impact of the full development. All
dollar figures are expressed in 2005 constant dollars.
Construction Impacts
Construction impacts will flow from both the use of local labor and the
purchase of local materials. Based on a physical development budget of
$12 million (in constant 2005 dollars), regional labor impacts are
estimated to total $3.5 million and regional expenditures for materials
are estimated to total $4.3 million. The total labor impact translates
to 86 full-time employees over a 1.5 year construction period. Because
the construction of the facility will have a temporary impact on the
region, incremental expenditure impacts were not estimated.
Table 12: Tri-County Region Construction Impacts
Total Costs 1 |
$ 12,000,000
|
|
Labor Component
|
|
|
|
Percent of Total Amount
|
$
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40%4,800,000
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|
Labor less Burden Payroll % Actual Labor
|
$
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80% 3,840,000
|
|
Local Area Expenditure Percent of Labor Amount
|
$
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90%3,456,000
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Materials Component
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|
|
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Percent of Total Amount Local Area Expenditure Percent of Materials Amount
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$ $
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60%7,200,000 60%4,320,000
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1 Excludes land acquisition.
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Source: Bullock, Smith & Partners; and Economics Research Associates, 2005.
Operational Impacts
ERA
estimated gross operational impacts, based on the full schedule of 149
event-days projected in the third year of operation and includes both
in-state and out-of-state visitation. Attendance is expected to total
over 255,000, which was estimated based on a percent occupancy basis by
event-type. Operational impacts were divided into both on-site and
off-site impacts.
On-site expenditures include the following: admissions, based on
estimates of attendance and average ticket prices for each event-type
and concessions, based on the per capita expenditures shown previously.
ERA assumed that promoters would keep 100 percent of merchandise sales,
as an incentive to sponsoring a show in Corbin and therefore were not
estimated in the projected operating revenues.
There are three categories of off-site visitors; local, daytrip, and
overnight. Table 13 illustrates the distribution of local, daytrip and
overnight visitors by event-type. For the purposes of this analysis,
local visitors are defined as those living within 50 miles of the
Southeastern Kentucky Agricultural & Exposition Center. Daytrip
visitors live between 50 and 100 miles of the facility, while overnight
visitors reside over 100 miles from Corbin. The total number of
visitors in each category was estimated based on a percent distribution
for each event-type.
Table 13: Estimated Attendance by Event Type
Over 100 |
50-100
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Local
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Total
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Type of Event
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Miles
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Miles (less than 50) Event-Days
|
|
Concert
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4,950
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13,200
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14,850
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33,000
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Sporting/Equestrian
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11,638
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24,938
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29,925
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66,500
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Family Shows
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7,660
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26,810
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42,130
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76,600
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Trade Shows/Conventions
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13,800
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4,600
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4,600
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23,000
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Performing Arts
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2,030
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7,105
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11,165
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20,300
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Corporate Events
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730
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730
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5,840
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7,300
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Meetings/Social Functions
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2,830
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2,830
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22,640
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28,300
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TOTAL 43,638 80,213 131,150 255,000
There are
three categories of off-site expenditures; lodging, restaurant and
other. Total restaurant expenditures for off-site local attendees and
daytrip visitors was based on a $20.00 per capita expenditure. ERA
assumed that about 50 percent of local attendees would likely go to
area restaurants while attending large concerts and sporting events.
It was assumed that daytrip visitors would spend, on average, $15.00 on
other items, including gas and off-site merchandise, during their visit
to Corbin. Overnight visitor expenditure categories include the
following: lodging, estimated at $70.00 per capita; restaurant, $34.00
per capita; and other, $17.00 per capita.
Hotel nights were determined on a weighted average basis dependant upon
the event type. It was estimated that two people would occupy each
room. In addition, it was estimated that the city of Corbin would
benefit from approximately 75 percent of the hotel room occupancy as
over half of the inventory lies at Exit 29. However, given the
facility’s proximity to the Exit 25 rooms, it is assumed that the
majority of the visitors will stay here. See Table 26 in Appendix 4
for expenditure impact assumptions.
Table 14: Total Expenditure Impact of All Events
Total Number of Events (Annually) |
|
149
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|
Expenditures by Overnight Visitors Admissions Fees or Rentals Concessions (On-Site) Lodging Food (Off-Site) Other Expenses Total
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$ $
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Attendees380,006 69,6493,099,0752,967,350741,8387,257,917
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Expenditures by Day Trip Visitors Admissions Fees or Rentals Concessions Food (Off-Site) Other Expenses Total
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$ $
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698,509 128,0251,604,2501,203,1883,633,972
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Expenditures by Local Visitors Admissions Fees or Rentals Concessions Food (Off-Site) Total
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$ $
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1,142,085 209,326869,0502,220,461
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Total Direct Expenditures
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$ 13,112,350
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Multiplier
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2.00
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Total Direct, Indirect, and Induced Expenditures $ 26,224,700
Source: Economics Research Associates, 2005
On-site and off-site expenditures were further described in terms of
direct and indirect (multiplier) impacts. Tax impacts were based on
the state and local tax rates outlined in Table 15. The Southeastern
Kentucky Agricultural & Exposition Center is projected to generate
over $26 million in direct, indirect and induced expenditures annually.
Gross state and local tax revenues are estimated to total over
$905,000.
ERA estimates that the total regional tax impact will be about
$231,000. This figure is based on a 75 percent capture rate by the City
of Corbin, recognizing that some impact will occur outside the city
limits. If Corbin were able to retain all expenditures, total impact
to the city would be $275,000. However, realistically some visitors
will be spending restaurant and hotel dollars outside of Corbin.
Therefore it is estimated that the net tax revenues to the City of
Corbin will be approximately $206,000 with $675,000 generated for the
State of Kentucky.
Table 15: Annual Projected Tax Revenue Generated by Events
City |
County
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State
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Total
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|
Hotel Expenditures
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$2,324,306
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$774,769
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$3,099,075
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$3,099,075
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Tax Rate (percent)
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3.2%
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3.2%
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6.0%
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9.2%
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Hotel Tax Revenue
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$74,378
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$24,793
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$185,945
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$285,115
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Admission Fees
|
$352,200
|
$352,200
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$352,200
|
$352,200
|
|
Sales Tax Rate
|
0.0%
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0.0%
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6.0%
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6.0%
|
|
Admission Fee Tax Revenue
|
$0
|
$0
|
$21,132
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$21,132
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|
Restaurant Expenditures
|
$4,385,738
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$1,461,913
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$5,847,650
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$5,847,650
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Sales Tax Rate
|
3.0%
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0.0%
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6.0%
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8.3%
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Meals Sales Tax Rate
|
$131,572
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$0
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$350,859
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$482,431
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Other Expenditures
|
$1,945,025
|
$1,945,025
|
$1,945,025
|
$1,945,025
|
|
Sales Tax Rate
|
0.0%
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0.0%
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6.0%
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6.0%
|
|
Food Sales Tax Revenue
|
$0
|
$0
|
$116,702
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$116,702
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|
Gross State and Local Taxes
|
|
|
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$905,380
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Source: Economics Research Associates, 2005
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